Go Ahead Entry: How Target Field Uses Facial Recognition To Reduce Wait Times

Marta Kowalska

4 min read

Post on Apr 23, 2025

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How Target Field's Go Ahead Entry System Works

Target Field's Go Ahead Entry leverages facial recognition to streamline the entry process, making game days smoother for fans. The system combines a simple pre-registration process with quick, accurate on-site verification.

The Registration Process

Before heading to the game, fans need to pre-register their faces. This is a straightforward process designed for maximum convenience:

• Simple and secure online registration: Fans can easily register via the Target Field website, uploading a clear photo and linking it to their ticket information.
• Mobile app convenience for on-the-go registration: For those who prefer mobile access, the Target Field app offers a user-friendly registration option.
• Detailed instructions and FAQs available on the Target Field website: Clear instructions and frequently asked questions are available online to assist users through the registration process. This ensures a smooth and hassle-free experience.

Game Day Entry

On game day, utilizing Go Ahead Entry is easy:

• Dedicated lanes for Go Ahead Entry users, minimizing congestion: Special lanes are designated for Go Ahead Entry participants, separating them from the traditional entry lines and significantly reducing wait times.
• Real-time image matching for rapid access: A camera captures the fan's image, which is instantly compared to the pre-registered database. The system's speed ensures minimal delay for authorized entry.
• Clear signage directs fans to the appropriate entry points: Target Field provides clear and visible signage to guide fans to the designated Go Ahead Entry lanes, eliminating confusion and ensuring efficient flow.

Security and Privacy Concerns

Target Field prioritizes fan security and privacy:

• Transparent data privacy policy readily available on the website: A detailed and easily accessible privacy policy outlines how data is collected, used, and protected.
• Compliance with all relevant data protection laws and regulations: The system adheres to all applicable data protection laws and regulations to ensure the security and privacy of fan information.
• Data deletion options clearly stated for users: Fans have clear options to request deletion of their data from the system's database at any time.

Benefits of Go Ahead Entry at Target Field

The Go Ahead Entry system offers several key advantages:

Reduced Wait Times

The most noticeable benefit is the significant decrease in wait times:

• Statistical data demonstrating the reduction in average wait times: Target Field has published data showing a dramatic reduction in average wait times compared to traditional entry methods.
• Anecdotal evidence from fan reviews and surveys: Positive feedback from fans confirms the system's effectiveness in reducing wait times.
• Comparison to traditional entry methods: The Go Ahead Entry system’s speed is noticeably faster than traditional ticket scanning, leading to a much improved fan experience.

Enhanced Fan Experience

Faster entry contributes to a more positive overall experience:

• Improved overall game day satisfaction: Spending less time in line means more time enjoying the game and the pre-game atmosphere.
• Increased fan engagement and positive social media feedback: Fans are more likely to share positive experiences on social media, leading to increased brand awareness and loyalty.
• Positive impact on customer loyalty: A smoother, more convenient game day experience encourages repeat attendance and stronger fan loyalty.

Improved Security

Beyond convenience, Go Ahead Entry enhances security measures:

• Accurate identification of ticket holders: The system ensures that only authorized individuals with valid tickets gain entry, reducing the risk of fraud.
• Prevention of ticket fraud and unauthorized entry: Facial recognition helps prevent the use of counterfeit tickets or unauthorized entry attempts.
• Enhanced security protocols for a safer environment: Combining biometric technology with other security measures creates a safer and more controlled stadium environment.

Future Implications of Go Ahead Entry and Similar Technologies

The successful implementation of Go Ahead Entry at Target Field demonstrates the potential of facial recognition technology for various venues:

• The technology's success at Target Field showcases its potential for wider adoption in sports stadiums, concert halls, and other high-traffic areas.
• This technology may become increasingly common in various venues and contexts needing improved access control.
• Further advancements in facial recognition could lead to even faster and more efficient entry systems in the future.

Conclusion

Target Field's Go Ahead Entry system, utilizing facial recognition technology, is a game-changer for enhancing the fan experience. By drastically reducing wait times, improving security, and offering a streamlined entry process, it serves as a model for other venues seeking to optimize their operations. The success of this system demonstrates the potential of biometric technology to revolutionize access control and improve overall customer satisfaction. Are you ready to experience the future of stadium entry? Learn more about Go Ahead Entry at Target Field and how you can pre-register for faster access to your next Minnesota Twins game!